Activision is really excited to announce that Call of Duty: Modern Warfare 3 has hit the $1 BILLION landmark, breaking yet another sales record.
Sixteen days was all it took for Modern Warfare 3 to hit this monetary milestone, even faster than James Cameron‘s
Space Pocahontas Space Dances With Wolves Avatar.
“Engagement of our Call of Duty audience continues to rise around the world,” said Bobby Kotick, CEO of Activision Blizzard. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
“Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty,” Eric Hirshberg, CEO of Activision Publishing, added. “And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”
Anyway, no surprise, Call of Duty prints money.