Tim Schafer and company Double Fine are well known for taking something familiar and putting a fantastic spin on it: whether it’s a summer camp for psychics, or war trenches with legs.

And while the charm and scope of their games have been scaled down somewhat in their foray into downloadable titles, Tim Schafer still has a damned good flair for marketing.

Imagine having to pitch a game to Cookie Monster, and you probably think you have an impossible task in front of you. But not Schafer; he marches on with gusto and proves that you can switch out “zombie” with “monster” and turn something generic into something interesting.

Schafer also proves that Muppets make the best CEOs, and cookies are like glasses of champagne.