After quite a smashing opening, EA showed the first official gameplay of their latest Need For Speed offering: Need For Speed: The Run. Developed by Blackbox Studios, the game involves the player running from the West Coast to New York in all matter of high speed chases. There’s one big difference though. There are sequences where you actually get out of the car and run around. On-foot chases with a bullet-spitting helicopter were shown, followed by Quick-time Events.

Autolog was also said to return in The Run.