A quick trawl hrough the .psd file supplied on Capcom Europe’s press site reveals a number of different layers that weren’t used in the original press image – the one of Dante holding the LCPD sign and looking straight at the camera.
One of the layers is a completely new image of Dante, facing to the side of the camera while smoking something. Two other layers alter the shape of the standard image. One gives him a slightly different nose, and the other has Dante’s visible hand so that he’s giving you the finger.
The original .psd file can be found here, if you’re interested in looking at it for yourself.