Randy Pitchford stated that making Borderlands was a “labor of love” for Gearbox, so upon hearing famed video game analyst Michael Pachter of Wedbush Securities say the game was “sent to die,” he felt a little disheartened, but didn’t let that sway him.
Borderlands was a success, as he told Gamasutra, even with being released around the same time as Halo 3: ODST, Dragon Age, and Modern Warfare 2.
“We were sandwiched between the two biggest first-person shooter franchises ever and the guys at BioWare, who walk on water, were releasing Dragon Age around the same time,” Pitchford said. “It was tough for me, because it’s [Pachter's] job to analyze these things.”
Pitchford went on to call out Pachter by saying, ““You know what, Mike? I knew you were wrong.”
Borderlands went on to sell over 3 million copies across three platforms and became one of the best-selling intellectual properties of 2009.
Gearbox has sold over 20 million units and generated over $500 million in revenue – and that’s not including any figures from Borderlands.
Pitchford states that Borderlands is getting a third piece of DLC sometime this year to join the already available Zombie Island of Dr. Ned and Mad Moxxi’s Underdome Riot. The third installment of DLC will increase the level cap and offer new challenges to players, but no date or price have been officially announced.
