The console industry is a huge and competitive market, Sony aren’t sitting on their laurels, and they’ve taken the fight to the Bull Ring.
The Bullring Centre in Birmingham, England, is one of the largest shopping centres in Europe. Imagine our surprise when we pop into the centre, only to see Sony had come out in full force to promote the PlayStation name to the public, with a truly impressive display.
A bird's eye view of one of the most recognisable symbols in gaming today. It's certainly a smart way to make people take notice of your brand logo!
The giant PlayStation logo above was only the start.
Setting up an impressive booth inside the shopping centre, Sony invited people in (us included) with the lure of previews of games that haven’t even been released yet, such as Heavy Rain, God of War 3, Ratchet and Clank 3, and upcoming Singstar titles.
Gaming wasn’t the only think at the booth of course, in line with Sony’s image of the PS3 as a multi-format device. The iPlayer and VidZone, unique to the UK and Europe, were also on display.
Promoting the PlayStation 3's many different features
Sony also surveyed people about their current gaming habits, asking them why they do / don’t own a PlayStation, and taking their details for future reference. Definitely a smart to get to know your consumer base, and find out ways to sell your product to more people.
The game is just the start...
Do you live in the UK and want to see this PlayStation booth for yourself? It will be touring around the country for the next two months, and will be stopping off in Manchester, Gateshead and London. The full timetable is below.
Manchester Arndale: 14th-22nd November
Gateshead Metro Centre: 25th November – 2nd December
London Westfield: 5th – 13th December
Aw, man! All the good stuff happens to Americans or those from the UK. I say Sony should do a world wide tour, so something can happen here in Norway as well.
Still, that setup is pretty awesome. Did you play any God of War or Heavy Rain?
Good move Sony!
I wish Sony would do something like this in South Africa.
Agreed Cruiz. South Africa should get something like this during the World Cup. That would be even better publicity, don’t you think?
I went to the one in bullring. i played the God of War 3 demo. it was awesome. i hope sony goes all around the world so that all the gamers can experience the PS magic i experienced.
I’m going to the Manchester one. I didn’t get a GOW 3 Demo code so this will be amazing!
Does anyone know how long they let you play for and can you play the demos more than once?
I played GOW3 at the Eurogamer expo in leeds and it was awesome, the 2nd one is one of my favourite games of all time and GOW3 blows it out of the water.
I have the god of war 3 demo is insane cant wait for 2010 i Norway gonna get ff13, god of war collection, demon souls, god of war 3,gt5, bad company 2 and if ff13 versus comes out.