Have you ever had one of those days where you wonder if everyone at Nintendo has simply lost their minds? Today is one of those days, at least for Reggie Fils-Aime.

If I told you that you would be standing on an oversized bathroom scale, and having fun doing it, you probably would have said, ‘Reggie, I don’t get it’”, Fast Company. “And yet, here we are with the balance board arguably as the third largest development platform across the globe.

“All I can tell you is, with the game developers that we have, we will bring forth an experience that you will say, ‘Wow, I get it’. Until you have that software, it’s tough to understand.

“There are a 150 million consumers in the markets that we do business, that say they’d be interested in videogames if they had the right content, but today don’t play. Those are the consumers that we believe something like the Vitality Sensor with the right software could compel to get in the game.”

The difference Reggie, is that the Balance Board at least had some gameplay potential. The same cannot be said for a electronic thimble.