Since video games first arrived, they have always been associated as a guy’s medium. New technology in general, coming out from the computer industry, has mostly been a guy’s thing, as guys have always loved working with their hands, getting them dirty in the process.
Enter the computer age, and the same guys went from working on cars and machines, to building computers. In fact, one of the first computer games, Spacewar, came to be when creator Steve Russell experimented with computer equipment he already had in his lab at M.I.T.
When we fast forward a couple of years, we find that 43% of all gamers are, in fact, women. There are also more female gamers over 18, than there are male gamers under 18. The stigma that only 15 year old boys sitting in their bedroom all day play video games isn’t the case anymore… if it were ever the case to begin with.
In the beginning, arcade games were rooted in male fantasy. There were a lot of racing games, sports games and shooters. Very few games were geared towards women, but some drew a bigger female crowd than others. Centipede, co-created by Dona Bailey and Ed Logg, was one of the few games of that era with a strong female following.

EVEN IN ITS EARLIEST DAYS, GAMING HAD AN INTERESTED FEMALE FANBASE
This has been credited to the game’s colours. Centipede had a lot of soft pastels, which was a distinct contrast to the harsh, bright colours of arcade games at the time. Because of this, it is believed women were drawn to this particular cabinet.
While Centipede was the first arcade game designed by a woman, Pac-Man was the first arcade game designed specifically with women in mind. Toru Iwatani, Pac-Man’s designer, noticed that very few arcade gamers were women. Pac-Man is born, and the rest is history.
Looking at Pac-Man, you can tell why women found it so appealing. The characters weren’t scary, with big eyes and bright, friendly colours. You drove Pac-Man around with the joystick, chasing ghosts and eating pellets in the process. Pac-Man was a game you didn’t need any previous gaming experience to play, which appealed to women.
When a game does as well as Pac-Man did, a sequel is bound to be made. A year after Pac-Man’s release, Ms. Pac-Man comes out, which is the first arcade game with a female protagonist.
As home computers were becoming more powerful, more games that would challenge your intellect were being made. These games could be bigger, and certainly longer, than the games in the arcades. The first King’s Quest game was created in 1984 by Roberta Williams, and is considered to be one of the first RPG style adventure games, a genre female gamers seem to enjoy heavily.

MANY COMPANIES TREAT FEMALE GAMERS AS AN UNTAPPED MARKET, SEEMINGLY FAILING TO REALISE THAT THEY'VE ACTUALLY BEEN ENJOYING THE HOBBY FOR THE LAST TWO DECADES
“My favourite genre would be anything that needs a storyline and characters. RPGs and the like. It’s difficult to pick out on particular game as my favourite. I think that the Broken Sword series would be my all time favourite, edging over Final Fantasy, which has been sullied by some less than perfect titles,” states Chloe from the TGV forums.
Fellow gamer Dawn agrees: “They’re that perfect balance between straight up action and strategy.”
Other members of our community, Laura and Corrine, both openly admit to being geeks, and have been gaming since early childhood, having been brought into the gaming scene by their families.
“I started playing games when I was about 4, when my parents bought a SNES, which I played with my mother and sister. My mother was probably more interested in the games than we were at that age,” says Corrine.
Both Laura and Chloe began gaming at the ages of around 4-5, on PC and console, respectively, and all of these are now full grown adults with with jobs, responsibilities, and even families of their own. Yet gaming still continues to be a positive and regular part of their daily lives.
Of course, this is only a fraction of the female gaming spectrum, but it sets a precedent.
While Ms. Pac-Man opened the door for female heroes in video games, Samus Aran and Lara croft kicked it down completely. Though they used different weaponry and came from completely different time periods, they proved to an endless number of gamers that female characters could could kick most male’s character’s asses into the dust!

SAMUS ARAN WAS SAVING THE WORLD FROM ALIEN INVASION FOR A LONG TIME BEFORE MASTER CHIEF CAME AROUND TO SATISFY MOST MALES' FANTASIES OF EMPOWERMENT
A growing amount of similar heroines such as Jill Valentine (Resident Evil) Joanna Dark (Perfect Dark), Chun-Li (Street Fighter), April Ryan (of The Longest Journey) and Alyx Vance (Half Life 2) all followed suit as the years went by, giving young, female gamers their own role models to look up to.
“Back when female heroes were a bit more rare, I would play a little more attention to finding out information about games with female leads, but it’s a lot more common now.” Chloe answered when asked about the subject.
“I don’t think the gender of the main character makes much difference to girls who are already gamers… And those that aren’t probably wouldn’t notice the difference much, in my opinion. I do think that it’s probably a bit more welcoming, though, when there are strong female characters in a game.”
Recently, the industry’s need to cater to a wider audience has spawned such “hits” as Imagine: Babies and Imagine: Fashion Designer, rooted in apparent female fantasy.
“On one hand, it’s a great way to appeal to a still largely untouched female market; on the other it’s very stereotypical. Most adult female gamers such as me has little interest in it, and hope developers don’t pigeonhole any gender with specific games,” says Dawn.

''LESS OF THIS PLEASE'' SAYS OUR RESIDENT FEMALE GAMERS
Laura adds, “Well, I guess if it sells… I don’t think they’re all that popular really. They do kind of insult me, because just because a person is female, doesn’t mean they want to play with babies.” Corrine mentions it would be the only genre she wouldn’t touch, but she does hope young girls will use it as a “gateway drug” into the world of video games.
Having said that, it’s worth noting that a lot of the most recent female gaming audience comes from the increasing amount of casual games in today’s market. All this goes to show that if you do your best to appeal to a large number of people, you’re going to sell a lot of consoles and games.
Thanks to the continuously growing female audience, a lot of the stigma and stereotypes attached to girl gamers are effectively erased, yet some linger; “Same with males; that we’re fat, ugly chicks with no lives. Either that, or we’re not really gamers, and we don’t play ‘real’ games. That’s a bloody insult,” says Laura.
Chloe, on the other hand, believes the stereotypes are fading; “Being geeky used to mean you were anti-social, lame and not very attractive. This stigma just isn’t attached anymore, because pretty much everybody enjoyed playing in a console nowadays.” She does admit that there will always be girl gamers who fit into the stereotype though.
“Those stereotypes are decreasing significantly and soon I bet being a girl gamer won’t mean anything, good or bad, soon. Just how I’d like it to be,” finishes Dawn.
Just look at Felicia Day for a recent, obvious example.
While some of the stereotypes may have faded, there are male gamers who are not yet acquainted with the fact that women play video games.
“They invariably have two reactions: they either run off, afraid of me, or fall head over heels at the prospect of a girl who knows something about games,” laughs Dawn.
Corrine works at a game store, but encounters nothing but positive reactions there; “One couple I helped a few months ago sticks out in my mind. The woman, who was also a gamer, said, ‘She knows so much about video games! And she’s so cute too! I love this girl!’”
Certain gamers might argue that the advent of casual games is slowly killing the more hardcore side of the games industry. Yet to inclusion of more gamers into the fold cannot be a bad thing.
One of those new gamers could very well be the next Dona Bailey or Roberta Williams, eventually creating the next great classic.
For men and woman alike.




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Pretty interesting stuff, both due to the early presence of female gamers / designers (whom I had absolutely no knowledge of), and the dual stigmas attached to female gamers.
Surprising that such a large proportion of gamers are female! I’d certainly be interested in seeing when that statistic is from, to see whether there have always been a solid number of women gamers, or whether there’s been an increase in the last few years as gaming has strived to become more accessible
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Nice piece :-) yay for women gamers!
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Aww man, this is what I get for now being on the boards often – I missed my chance to say my piece!
Excellent work though!
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Very well written. I give 11/10.
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Aaagh, and Laura hit it right on the head; a lot of the time if I try to mention that I’m playing a FPS, the automatic reaction is “Why?” or “No you’re not”. LOL THANKS FOR LETTING ME KNOW WHERE HOURS AND HOURS OF MY LIFE DEFINITELY HAVEN’T GONE GUYS. (Though it’s not just guys who react like that of course, fffff.)
As an aside: I continue to obsess over my 64-bit heroes, the Gerudo. Oh man. It really was, and still is, gratifying to see a diverse cast of characters in any video game.
10/10, would battle the Colossus again.
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The problem with most “hardcore” Gamers is they spend ungodly hours on World of Warcraft or Team Fortress 2 or other games like that….the Problem is that at least 99% of the population of Males on MMORPGS are Perverted Pigs….No girl wants to play a game when most of the other players are asking for totty… and of Course if you dodn’t Play MMOs you’re cast as “not harcore” So Bleh.
Another thing that I at least noticed growing up with my Big Brother being a “Hardcore Gamer” when I started to get into videogames they didn’t agree with my tastes at all (I going for games like Kingdom Hearts, Viewtiful Joe and Super Mario RPG while He went for the Guts-n’-Gore Games
Some gamers are so bleeding elitist they don’t see other games as being Good, and thus shun and Ignore a lot of the other games. Of course some girls like the gorey games, but that’s a small percentile of the girl gamers out there
Anyway, just sharing my observations from my point-of-view. Don’t mind me =D
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I agree with Shannon, there are a lot of elitist gamers out there who seem to decree that if you don’t play a certain niche of games (FPS are big atm) then you don’t count. I think that it’s that sort of snobbery which makes it less obvious how many women gamers there are, because it’s implied that “Wii” is a dirty word.
I would comment more, but my point of view is already in the article! :p
Anywho, fantastically written, Jens. :)
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Very well written. I’m glad to see that more games have positive female protagonists. That Star Ocean BS can suck Dubya’s right boob though…seriously.
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[...] Female Gamers [...]
Great article, except for the ‘girl’ part. ‘Female’ would be a far more appropriate word as ‘girl’ has demeaning connotations. 43% is an amazing number.
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Excellent article!
I personally got started on an old Atari 2600 around the age of 5. It wasn’t until about 7 years ago that I could actually talked to people on an “equal” level on video games because of the, “OMG! You’re a girl! You don’t know nothing about video games!” thing.
Now I just get oggled at when someone asks me questions about the newest game out and I can tell them pretty much everything they need to know.
It’s great being a female gamer. :)
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Hooray, But even with girls playing games more, you’ve still got the companies trying to make girls play games… by… making us cringe?
Ubisoft’s marketing Fragdolls, make me cringe each time I remember them. ;_;
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I liked this article :)
I wish I could answer some questions about things I’ve noticed since this interview was taken. The store I work at now (I moved) has a different sort of group of male customer – guys getting the new releases just as they come out, sports gamers, 20-30yr range etc,. versus more kids/teens and older people at the other store. but this is just a rough demographic I’ve noticed.
I notice more regulars and they tend to enjoy hearing advice about games I like or have heard good things about. I get hit on a lot. Yeahhhh.
But it works to your advantage if you’re trying to make customers leave with a smile on their face- so I would say being a girl gamer helps me in my business endeavours. :p
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*looks around* Yup I think its pretty safe to say that grrls do game. Hee.
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